About Pao Apothecary

I switched from synthetic to essential oils while making candles at home and couldn’t go back. What started as an experiment became Pao Apothecary: a Black-owned wellness brand creating natural home fragrances and aromatherapy roll-ons powered by Haitian botanicals.

Founded by an Epidemiologist


Built by an epidemiologist, we operate on the belief that BIPOC women deserve radical care. Knowledge is power, and you deserve to know exactly what goes on and in your body. No harsh chemicals. Just high-quality, natural ingredients that actually work.

Everything we develop follows a function-first perspective—because “smells nice” matters only when it supports “works well.”

Our Commitment to BIPOC Women

As a black-owned wellness brand, we’re committed to creating products and content that serve communities often overlooked. Our approach combines ancestral wisdom with modern epidemiological research.

We believe self-care is both personal and political. It’s about reclaiming your well-being in a world that often demands you put yourself last.

Evidence-Based Wellness Education

We also run The Well-being Files, a wellness blog that translates research into practical guidance for your self-care journey. No pseudoscience. No wellness BS. Just honest breakdowns of what actually supports your well-being.

Every blog post is grounded in peer-reviewed research and written with the same rigor we bring to formulating our products.

Woman breathing calming roll-ons for well-being

Why Haitian Botanicals?

We source Haitian botanicals directly from local communities in Haiti to harness the maximum benefits of highly prized oils such as Haitian vetiver, jasmine, and rose. We do so because they work, and because supporting Haitian farmers aligns with our values as a black-owned wellness brand committed to community care beyond our customer base.

Our values

Integrity

Every wellness post shared is grounded in studies carefully reviewed. Every product is handcrafted with intention and formulated for maximum therapeutic benefit.

Sustainability

We work with nature, not against it. From sourcing ingredients to packaging, every step is taken intentionally and with sustainability at the forefront of our decisions.

Transparency

You deserve to know what goes on (and in) your body. We share our ingredients, our process, and the science behind it all.

Meet Elle

Pao Apothecary founder Elle
Elle Etienne, CEO & Founder

Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.

-Audre Lorde